Culinary Highlights at WestEdge Design Fair

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A Beach Chic Opening Night Party

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Presenting MADE:MODERN

Some of the most interesting products are being made right in our backyards, even though they may have yet to be fully discovered and recognized.

Troy and I have always been big supporters of independent designers so we’re thrilled to announce the WestEdge debut of MADE:MODERN, a section featuring independent designers/makers who speak to craftsmanship and the spirit of “making it”.

This initiative, sponsored in part by DESIGN MILK will feature dozens of designers and makers who specialize in exquisitely handcrafted, limited-production, and custom work, and allow guests to engage directly with the creative minds behind these products. The mix of local, national and international makers includes J Liston Design, Matthew Fairbank Design, Pamela Sunday, Shopfloor, Current Workshop, West of Noble, Von Lintel and dozens more.

We hope you’ll join us this October to meet and engage with some of the latest makers coming onto the design scene and making names for themselves in the industry.  Their stars are rising and we guarantee you’ll want to get to know them sooner rather than later.

Click here to learn more.

MADEModern photo collage blog_opt



WestEdge SF Highlights

Wow, hard to believe it’s come and gone so quickly!

Earlier this month June 4-5, we launched WestEdge San Francisco. We were thrilled to partner with the organizers of  SF Design Week to present the co-branded “SF DESIGN WEEK HUB” at Pier 27 along the Embarcadero Waterfront (the views were spectacular).








40+ design brands joined us to show their latest products and welcome the design trade, design fans and international visitors to the Bay area for the kick-off of SF Design Week. The opening night party on June 4 was definitely the highlight of the event, welcoming 3,500 guests who were there to explore innovative products in lighting, furnishings and technology, while enjoying cocktails and some interactive play with a one-of-a-kind digital ping pong table designed by Gensler SF.

Studio bel SFDW Day 1 party SFDW








“To design something is to make a series of decisions that shape an experience for someone”, noted the evening’s Master of Ceremonies, Robert Brunner, founder of Ammunition (named Most Innovative Design in 2015 by FastCompany).

We’re already talking about a bigger SF presence for next year and want to especially thank our media and industry partners who showed such great support during this launch year.

Media partners included: The Architect’s Newspaper, California Home + Design, Dering Hall, Elle Décor, Gray Magazine, Interiors California, LUXE Magazine, Metropolis, Where SF, Ocean Home Magazine, San Francisco Magazine, and VENU.

Industry partners included: AIA SF, ASID, DIFFA SF, and IIDA.

If you missed us in SF, you can view highlights via the photo gallery here.

Come See us at WantedDesign in NYC May 15-18

We are off to NYC this week for a non-stop 6 days of design events that comprise NYC Design Week, officially called NYCXDESIGN.

NYCxDESIGN kicked off this past Friday with an opening party in Brooklyn, and runs through May 18, bringing together all the disciplines of design, commerce, culture, education, and entertainment with a full, varied program, including exhibitions, installations, trade shows, talks, launches and open studios.. For the complete list of design fairs and other happening to help you plan your week, click here.

This year, for the second year in a row, we’re aligned with WantedDesign as an industry partner. WantedDesign opens this Friday at the Terminal Store (269 11th Avenue between 27th and 28th street St.), and is celebrating its Fifth Anniversary. WantedDesign continues to be an anchor event of NYCxDESIGN and should be on everyone’s list of must-attend events.



One of our favorite sections of the fair is Launch Pad, an initiative for emerging designers and their market ready prototypes who are hoping to catch the eye of manufacturers interested in producing their design. The winning designer will be afforded a spot at WantedDesign 2016 and WestEdge Design Fair October 22-15, 2015.

In addition to our role with Launch Pad, we’ll be on hand throughout the fair and are giving away a “Weekend of Design” trip to WestEdge Design Fair in Santa Monica this October 22-25. Stop by our space in Gallery 6 to enter our instagram contest. Just snap a selfie in our booth’s Vioski chair and include the GO WEST backdrop created by the innovative Italian brand Mosaico Digitale.

We hope you’ll stop by and see us at WantedDesign. The event opens this Friday May 15 for press and VIPs, and runs through May 18.

And, this year, WantedDesign has also expanded with a new, second location: WantedDesign Brooklyn, at Industry City in Sunset Park. This strategic expansion reflects the growing importance of Brooklyn as a hub for multidisciplinary creative thinkers and makers.

For hours, ticketing details and the full schedule of programs for both WantedDesign Brooklyn and WantedDesign NYC, visit

WestEdge + SF Design Week Hub June 4-5

We’re edging north! In just 4 short weeks, we’ll be up in San Francisco with San Francisco Design Week (SFDW) to co-present the inaugural SF Design Week Hub, an anchor event set to launch the week’s festivities and welcome thousands of attendees to celebrate design in the Bay area.

Pier 27











Pier 27 along San Francisco’s Embarcadero waterfront will be transformed into a destination for all things design for two full days in a very ‘San Francisco environment’ (this is where the America’s Cup was held two years ago, and being right on the water with views of the Bay bridge is pretty spectacular!). Guests will be able to see and purchase the latest products from 40+ leading brands – and engage with the designers who are creating some of the most inspiring products in furniture, lighting and more. To check out the brands who’ll be joining us, click here.

In addition to the product exhibition, the venue will serve as the destination and gathering spot for SFDW, offering educational programming and seminars, interactive design installations, and special events. And, did we mention that the venue will also serve as the spot for the official San Francisco Design Week opening night party? Last year they had 1,500 guests on opening night and this year are expecting 3,000! Luckily #OfftheGrid food trucks will be keeping the crowd well fed and bars will be aplenty. Registration is now open so get your tickets today. See you in the City by the Bay!

Gensler's Digital Ping Pong Table

Gensler’s Digital Ping Pong Table

2014 SF Design Week opening night party at AIrBnB

2014 SF Design Week opening night party at AIrBnB


Pasadena Showcase House Tickets Now on Sale

Mark Your Calendars! Tickets for the 2015 Pasadena Showcase House of Design are now on sale.

The 2015 Showcase will be unveiled next week (we’ll be sharing our favorite picks and pics on our Instagram next weekend) and remain open to the public from April 19 through May 17, 2015 (except Mondays). WestEdge guests can receive $5 off tickets by using the promo code WestEdge2015.

One of the oldest, largest and most successful house and garden tours in the country, the Pasadena Showcase House of Design features the latest products and design concepts in interior design and landscape architecture.  This year’s house is a distinguished estate designed by Fernand Parmentier in 1910 that is an eclectic English Tudor combined with Craftsman elements.  The artistic innovations and philosophy of the burgeoning Arts and Crafts movement are evident in this striking structure.  It features many historical and unique architectural elements including Honduras mahogany beams and moldings, cast plaster ceilings, and distinctive Greuby tile.  The main residence is over 9,400 square feet and is complemented by a 2,600 Carriage House with an upstairs apartment.

Guests are invited to make a day of it and enjoy an onsite restaurant and shopping from 20+ boutiques at a Shopping Showcase. Complimentary parking and shuttle service is located at the Rose Bowl – Lot I at 360 North Arroyo Boulevard in Pasadena.

Participating design firms include:
Ana Maria Martinez-Stumpo
Pacific Hospitality Design
Jerome Thiebault
Jennifer Bevan Interiors
Tocco Finale Corporation
Complete Interior Design
Ederra Design Studio
Yorkshire Kitchens Inc.
Cecile Rose Rubayi Interior Designs
Dana Triano Designs
Robert Frank Design
AFK Fine Furniture for Children
Saxony Design Build
G. H. Wood Design
A. Peltier Interiors, Inc.
Interior Devine, Inc.
Jon Jahr and Associates
Sacred Space Garden Design, Inc.
Lauterbach, Inc.
Yorkshire Kitchens Inc.
Outdoor Elegance, Inc.

Tickets cost between $35-$45 and can be ordered by mail, online at or by calling 714-442-3872. Proceeds support outstanding music and arts programs throughout the community.