Hear from leading names in the design industry on a variety of topics with these educational panels and seminars throughout all days of the fair in Jenn-Air’s Master Class Studio. Friday programs are geared for the design trade, while Saturday-Sunday programs cater to the homeowner.
Programs are complimentary and included in the price of admission, unless otherwise noted. All programs take place in the theater, sponsored by Jenn-Air.
FRIDAY, NOVEMBER 4
Health and Wellness in Chic and Sophisticated Interiors
9:00 – 10:00 AM
presented by ASID Los Angeles
The American Society of Interior Designers (ASID) has partnered with the International WELL Building Institute to engage the interior design community to bring you the next step in sustainable design – design that focuses on people’s health and wellness through WELL Certification. Learn the basics of the WELL Building Standard and how projects like Hollywood Proper Residences, part of Kilroy Realty Corporation’s Columbia Square and designed by renowned designer Kelly Wearstler, is going after WELL Certification.
Moderated by: Dominique Hargreaves, USGBC-LA
Featuring: Sara Neff, Kilroy Realty Corporation; Melanie Koch, Delos; and Cicely Rice, Webcor Builders
Introduction to the WELL Building Standard: How It Can Benefit Your Projects and Clients
presented by ASID Los Angeles
CEU: for AIA and USGBC
Administered by the International WELL Building Institute, WELL is an evidence and performance-based system for measuring, certifying, and monitoring features that impact human health and well-being in the built environment, through air, water, nourishment, light, fitness, comfort, and mind. Learn about the next big step in sustainable design, the WELL Building Standard, and how it can benefit your projects and clients.
Presented by: Jennifer Berthelot-Jelovic, A SustainAble Production, WELL AP and WELL Faculty
Form, Function + Connectivity
11:30 AM-12:30 PM
presented by Jenn-Air
A well-designed product and space demands a union of form and function. Add in connectivity and modern design is elevated to a whole new level. Hear from top brands that are shifting the paradigm for what a state-of-the-art home can be and capitalize on these next-generation innovations to meet the evolving demands of your clients.
Moderated by: Jaime Derringer, Design Milk
Featuring: Steve Brown, Jenn-Air; Ken Takeuchi, Sony; and Kevin Yu, SideChef
Expanding Design Business Through Online Platforms
While the internet often gives instant gratification, building a design brand online requires a different approach- one where customers still have a rich and interactive product experience, and are able to collaborate in trust-filled decision making processes. Join this lively conversation which explores how two innovative design brands are leveraging the power of e-commerce and digital platforms to expand their design businesses and achieve maximum reach. From working for a single client to reaching the broader online market, learn about the challenges and vast opportunities the digital world offers to expand your own design brand.
Moderated by: Lindsey Thudin, HOUZZ
Featuring: Tim Barber, Tim Barber House & Home; and Leura Fine, Laurel & Wolf
Design as a Centering Force: Bringing Wellness to the Entire Home
2:30 AM-3:30 PM
Interior design has become much more than an aesthetic experience. Today, homeowners want to celebrate the art of living in a conscious, sustainable even spiritual way so that the home is their primary sanctuary. They also want to know that their home is entirely eco-friendly, with toxic-free products and a clean, fresh environment. From high-rise living to single family homes, homeowners have become more wellness conscious. Join this lively conversation to learn how you can make your environment a peaceful, safe, healthy and beautiful retreat.
Moderated by: Robin Wilson, Robin Wilson Home
Featuring: Steve Ehrlich, Ehrlich Yanai Rhee Chaney Architects; Sue Firestone, Sue Firestone & Associates; Mike Grosswendt, All Coast Construction; and Josef Steigmiller, Liebherr
Lounge-aholics: The Social Life of Furniture in L.A.’s New Public Spaces
presented by The Architect’s Newspaper
As Los Angeles becomes more multi-modal and pedestrian-oriented, its neighborhoods are seeing a boom in interest for new parks, civic, and commercial spaces at various urban scales. Across the region, from Tongva Park in Santa Monica to FaB Park, Grand Park, and Pershing Square downtown, exciting and new public spaces are taking shape in the mode of a new and diverse urban era. Designs for these spaces rely on movable furniture, brightly-colored awnings, ample seating and tables to achieve the everyday usefulness that has alluded L.A.’s public spaces in the past. Has this approach been successful? Hear from L.A.’s leading civic and design leaders about the ways these new urban spaces are contributing to a more vibrant city culture and what they see for the future of public space in L.A.
Moderated by: Antonio Pacheco, West Editor, The Architect’s Newspaper
Featuring: Allyn Davis, Cassina; Ben Feldman, Principal, Mia Lehrer+Associates; Catherine Johnson, Co-Founder Design, Bitches; Daveed Kapoor, Founder of Utopiad.org; and Sebastian Salvadó, Principal Rios Clementi Hale Studios
SATURDAY, NOVEMBER 5
Reimagining the Classics for Modern Living
11:00 AM-12:00 PM
sponsored by DXV
It’s not always obvious how to integrate various pieces from different design movements into contemporary spaces. Join this lively conversation about design’s most iconic past influences/influencers and how those inspirations and looks can be fused with today’s resources to create harmonious, contemporary environments.
Moderated by: Veronika Miller, CEO, Modenus
Featuring: Beth Dotolo & Carolina V. Gentry, Pulp Design Studios; and Lori Gilder + Rebecca Reynolds, Kitchen Design Network
Owning Design: Protecting Originality and Eliminating Knockoffs
presented by Interiors magazine
Intellectual property rights are much more than just a hot-button issue in the design world. Ripoffs can do serious damage to a design firm. Interiors magazine Editor-in-Chief Erika Heet moderates a discussion with three revered designers: Paul Priven of the lighting design firm Zia-Priven; lighting designer David Trubridge; and Los Angeles interior designer Jaime Rummerfield for an informative and lively discussion on the approaches designers, showrooms, editors, manufacturers and clients can take to eliminate ripoffs from doing further harm to designers, manufacturers, and the design world at large.
Moderated by: Erika Heet, Interiors magazine
Featuring: Paul Priven, Zia-Priven; Jaime Rummerfield, Woodson and Rummerfield’s House of Design; and David Trubridge, David Trubridge
Kitchens Intervention: Designing for Every Culinary Need
presented by California Homes Magazine
sponsored by Jenn-Air
What goes into designing the perfect kitchen? Please join noted kitchen specialist, Laurie Haefele, star designer Mark Cutler and as they discuss what it really takes to create the ultimate kitchen. From hosting a dinner party, cooking like a top chef, selecting timeless, easy to maintain appliances, to creating a space that functions like a restaurant kitchen, these three experts will share their vast knowledge of all things culinary. Whether your client is an A-list celebrity or you are renovating on a tight budget, you’ll hear it all here!
Moderated by: Susan McFadden; California Homes Magazine
Featuring: Patricia Davis Brown, Patricia Davis Brown Designs, LLC; Mark Cutler, Mark Cutler Design, Inc; Laurie Haefele, Haefele Design; and Chef Jet Tila
Defining Character: When Your Client Is A Script
presented by the Set Decorators Society of America
Interior designers have the luxury of interviewing their clients to get a sense of the environment they will create. Set decorators must develop characters from reading the script. This panel covers the process a set decorator undergoes to take characters from the page to the stage, creating environments for the story. Depending on the character, a set decorator must go into cutting-edge retail or look to a future that does not even exist, therefore setting trends. Four renowned set decorators share their stories. This is how they do it.
Moderated by: Ruth Tooker, Architectural Digest
Featuring: Rosemary Brandenburg SDSA (Kingsman 2: The Golden Circle, The Hateful Eight, Transformers: Age of Extinction, Unstoppable); William DeBiasio SDSA (Pretty Little Liars, Famous In Love, Chuck, Melrose Place); K.C. Fox SDSA (Criminal Minds, The 40 Year-Old Virgin, Rock of Ages, The Girl With the Dragon Tattoo); and Tara Stephenson SDSA (The Ranch, School of Rock, Over Her Dead Body, Haunted Hathaways, That 70s Show)
SUNDAY, NOVEMBER 5
Designing for Resale: Upping the Ante on Home value Through Smart Design
11:00 AM-12:00 PM
A potential buyer considers many factors when deciding to purchase a home, and every buyer has his/her own version of “the dream home.” So how do you create the ultimate home and ensure a return on your investment? From a modern beach house in Malibu to a loft downtown, the industry’s top experts discuss how to create a uniquely beautiful home, while maintaining maximum resale value.
Moderated by: Bret Parsons, Coldwell Banker Architectural Division
Featuring: James Magni, Magni Kalman Design; Michael Rachlin, Rachlin Partners; Mario Romano, Architect/Designer/Artist; and Shelley Starr, Shelley Starr Design
Identifying the Luxury Home Design Consumer of the Future
presented by Modern Luxury Interiors California
What are the new trends emerging in luxury design? As clients become more discerning and collaborative in the design process, this conversation explores how leading interior designers are engaging with their clients to exceed expectations with out of the box requests and making design dreams a reality.
Moderated by: Laura Eckstein Jones, Modern Luxury Interiors California
Featuring: Barclay Butera, Barclay Butera Interiors; Delta Wright, Delta Wright Interiors; Erinn Valencich; Erinn V. Design Group
Understanding and Creating Healing Spaces
presented by Los Angeles Ronald McDonald House
The concept of home is complex and malleable depending on life circumstances. A myriad particular variables and challenges should be considered when creating a space that honors the shared and individual meaning of “home” for families. No one understands this better than the Ronald McDonald House, who is a “home away from home” for thousands of different people every year from around the globe. Through review of the psychological literature on the subject, feedback from hundreds of families, and the collective experience of a team of local designers, the Los Angeles Ronald McDonald House and the Los Angeles Chapter of ASID have spent months collectively exploring the concept of home. The findings were then applied to the re-imagination of the House in a partnership project entitled Where Hope Lives.
Moderated by: Sonasha Braxton, Clinical Psychology Doctoral Student, Family Support Services, LARMH
Featuring: Lindsey Dwelley, Clinical Psychology Doctoral Student, Family Support Services, LARMH
Laura Schwartz-Muller, President ASID, CEO, Four Point Design and Construction, Inc
Adrienne Mascaro, Owner, Studio Blu
Julee Brooks, Executive Director, LARMH