Opening Night Party to Feature One-of-a-kind Auction of Schwinn Bikes

How Do You Ride in Style?

Schwinn EBlast 2










This year’s WestEdge floor-wide Opening Night Party will benefit Los Angeles Ronald McDonald House.  A highlight of the evening will be the auction of one-of-a-kind bicycles, generously donated by Schwinn to support the LARMH mission of providing comfort, care and support to caregivers of seriously ill children .

25 leading architects, designers and taste makers are being invited to show their creativity and put their style mark on a bike for charity. Each bike artist/designer has chosen their favorite Schwinn bike model, and will then have 4-5 weeks to customize their bike. From painted frames and branded spokes, to covered seats, unique bike baskets, and other accessories… the sky is the limit.

Participating Bike Designers/Teams Include:

We can’t wait to get the bidding started Nov. 3. TICKETS to the event are on sale now so come join the design celebration!


DIFFA’s Picnic By Design Aligns with WestEdge Nov. 5

Southern California is THE place for year-round outdoor living and entertaining. So what better venue to launch the West Coast edition of DIFFA’s Picnic by Design than with us at The Barker Hangar this Nov. 5.

Picnic By Design NY

Picnic By Design NY















While the city may be different, the DIFFA concept remains the same. Leading architects, designers and industry talents will create over-the-top picnic baskets that will be displayed and available for purchase at the fair as part of an online auction. On Saturday, November 5 from 3-6 PM, Picnic By Design guests will enjoy an afternoon of food and fine wine in the WestEdge outdoor lounge, designed and furnished by Roche Bobois. The lucky winners will be announced at the closing of the auction.










“DIFFA is excited to partner with the energetic leadership at WestEdge Design Fair to bring Picnic By Design to LA! We know there is an incredibly generous and growing design community in Southern California who is willing to join the fight against HIV/AIDS—and this is an incredible opportunity to raise funds and awareness. We look forward to the start of this partnership and are grateful for the generosity of all involved!” said Johanna Osburn DIFFA executive director.

Picnic By Design is hosted in cities throughout the country such as New York and Las Vegas and is part of DIFFA’s effort to raise awareness and critical funds toward the mission of supporting HIV/AIDS organizations across the country. For more information about DIFFA and its fundraising efforts visit

If you or your design firm would like to create a picnic basket at Picnic By Design LA and support this great cause, please download the participation packet here or get in touch with Cray Bauxmont-Flynn to sign up.

We hope to see you there!