WestEdge SF Highlights

Wow, hard to believe it’s come and gone so quickly!

Earlier this month June 4-5, we launched WestEdge San Francisco. We were thrilled to partner with the organizers of  SF Design Week to present the co-branded “SF DESIGN WEEK HUB” at Pier 27 along the Embarcadero Waterfront (the views were spectacular).

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40+ design brands joined us to show their latest products and welcome the design trade, design fans and international visitors to the Bay area for the kick-off of SF Design Week. The opening night party on June 4 was definitely the highlight of the event, welcoming 3,500 guests who were there to explore innovative products in lighting, furnishings and technology, while enjoying cocktails and some interactive play with a one-of-a-kind digital ping pong table designed by Gensler SF.

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“To design something is to make a series of decisions that shape an experience for someone”, noted the evening’s Master of Ceremonies, Robert Brunner, founder of Ammunition (named Most Innovative Design in 2015 by FastCompany).

We’re already talking about a bigger SF presence for next year and want to especially thank our media and industry partners who showed such great support during this launch year.

Media partners included: The Architect’s Newspaper, California Home + Design, Dering Hall, Elle Décor, Gray Magazine, Interiors California, LUXE Magazine, Metropolis, Where SF, Ocean Home Magazine, San Francisco Magazine, and VENU.

Industry partners included: AIA SF, ASID, DIFFA SF, and IIDA.

If you missed us in SF, you can view highlights via the photo gallery here.

Come See us at WantedDesign in NYC May 15-18

We are off to NYC this week for a non-stop 6 days of design events that comprise NYC Design Week, officially called NYCXDESIGN.

NYCxDESIGN kicked off this past Friday with an opening party in Brooklyn, and runs through May 18, bringing together all the disciplines of design, commerce, culture, education, and entertainment with a full, varied program, including exhibitions, installations, trade shows, talks, launches and open studios.. For the complete list of design fairs and other happening to help you plan your week, click here.

This year, for the second year in a row, we’re aligned with WantedDesign as an industry partner. WantedDesign opens this Friday at the Terminal Store (269 11th Avenue between 27th and 28th street St.), and is celebrating its Fifth Anniversary. WantedDesign continues to be an anchor event of NYCxDESIGN and should be on everyone’s list of must-attend events.

 

 

One of our favorite sections of the fair is Launch Pad, an initiative for emerging designers and their market ready prototypes who are hoping to catch the eye of manufacturers interested in producing their design. The winning designer will be afforded a spot at WantedDesign 2016 and WestEdge Design Fair October 22-15, 2015.

In addition to our role with Launch Pad, we’ll be on hand throughout the fair and are giving away a “Weekend of Design” trip to WestEdge Design Fair in Santa Monica this October 22-25. Stop by our space in Gallery 6 to enter our instagram contest. Just snap a selfie in our booth’s Vioski chair and include the GO WEST backdrop created by the innovative Italian brand Mosaico Digitale.

We hope you’ll stop by and see us at WantedDesign. The event opens this Friday May 15 for press and VIPs, and runs through May 18.

And, this year, WantedDesign has also expanded with a new, second location: WantedDesign Brooklyn, at Industry City in Sunset Park. This strategic expansion reflects the growing importance of Brooklyn as a hub for multidisciplinary creative thinkers and makers.

For hours, ticketing details and the full schedule of programs for both WantedDesign Brooklyn and WantedDesign NYC, visit www.WantedDesignNYC.com

WestEdge + SF Design Week Hub June 4-5

We’re edging north! In just 4 short weeks, we’ll be up in San Francisco with San Francisco Design Week (SFDW) to co-present the inaugural SF Design Week Hub, an anchor event set to launch the week’s festivities and welcome thousands of attendees to celebrate design in the Bay area.

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Pier 27 along San Francisco’s Embarcadero waterfront will be transformed into a destination for all things design for two full days in a very ‘San Francisco environment’ (this is where the America’s Cup was held two years ago, and being right on the water with views of the Bay bridge is pretty spectacular!). Guests will be able to see and purchase the latest products from 40+ leading brands – and engage with the designers who are creating some of the most inspiring products in furniture, lighting and more. To check out the brands who’ll be joining us, click here.

In addition to the product exhibition, the venue will serve as the destination and gathering spot for SFDW, offering educational programming and seminars, interactive design installations, and special events. And, did we mention that the venue will also serve as the spot for the official San Francisco Design Week opening night party? Last year they had 1,500 guests on opening night and this year are expecting 3,000! Luckily #OfftheGrid food trucks will be keeping the crowd well fed and bars will be aplenty. Registration is now open so get your tickets today. See you in the City by the Bay!

Gensler's Digital Ping Pong Table

Gensler’s Digital Ping Pong Table

2014 SF Design Week opening night party at AIrBnB

2014 SF Design Week opening night party at AIrBnB

 

Pasadena Showcase House Tickets Now on Sale

Mark Your Calendars! Tickets for the 2015 Pasadena Showcase House of Design are now on sale.

The 2015 Showcase will be unveiled next week (we’ll be sharing our favorite picks and pics on our Instagram next weekend) and remain open to the public from April 19 through May 17, 2015 (except Mondays). WestEdge guests can receive $5 off tickets by using the promo code WestEdge2015.

One of the oldest, largest and most successful house and garden tours in the country, the Pasadena Showcase House of Design features the latest products and design concepts in interior design and landscape architecture.  This year’s house is a distinguished estate designed by Fernand Parmentier in 1910 that is an eclectic English Tudor combined with Craftsman elements.  The artistic innovations and philosophy of the burgeoning Arts and Crafts movement are evident in this striking structure.  It features many historical and unique architectural elements including Honduras mahogany beams and moldings, cast plaster ceilings, and distinctive Greuby tile.  The main residence is over 9,400 square feet and is complemented by a 2,600 Carriage House with an upstairs apartment.

Guests are invited to make a day of it and enjoy an onsite restaurant and shopping from 20+ boutiques at a Shopping Showcase. Complimentary parking and shuttle service is located at the Rose Bowl – Lot I at 360 North Arroyo Boulevard in Pasadena.

Participating design firms include:
Ana Maria Martinez-Stumpo
Pacific Hospitality Design
Jerome Thiebault
JTID
Jennifer Bevan Interiors
Tocco Finale Corporation
Complete Interior Design
Ederra Design Studio
Yorkshire Kitchens Inc.
Cecile Rose Rubayi Interior Designs
Dana Triano Designs
Robert Frank Design
AFK Fine Furniture for Children
Saxony Design Build
G. H. Wood Design
A. Peltier Interiors, Inc.
Interior Devine, Inc.
HAYNES LANDSCAPE DESIGN
Jon Jahr and Associates
Sacred Space Garden Design, Inc.
Lauterbach, Inc.
Yorkshire Kitchens Inc.
Outdoor Elegance, Inc.

Tickets cost between $35-$45 and can be ordered by mail, online at PasadenaShowcase.org or by calling 714-442-3872. Proceeds support outstanding music and arts programs throughout the community.

BlogToberfest debut- Calling all bloggers

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Join us for our Opening Night Party to Benefit Heal the Bay

On Thursday October 16, WestEdge will celebrate its opening night with a venue-wide cocktail party to benefit Heal the Bay, one of Southern California’s leading environmental nonprofit organizations. “WestEdge Design Fair celebrates the Southern California lifestyle,” said Ruskin Hartley, president and CEO of Heal the Bay. “The event is a great fit our organization. We are excited that proceeds from the event will help underwrite our work to keep L.A. beaches clean, healthy and safe for millions of visitors.”

 We’re pleased to announce our host committee for the event. Please see the details below and click here to purchase tickets.

Tickets: $95 each or two for $175 (includes cocktails, passed hors d’ouevres, silent auction, all-access pass to WestEdge and a one-year digital subscription to Architectural Digest)

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A Fairmont Miramar Weekend of Design

It is always a treat to stay at The Fairmont Miramar Hotel & Bungalows.  It was actually the first place I ever stayed when I made my first trip  to Santa Monica years ago.

The hotel has served as a destination for Hollywood celebrities and a retreat for all guests since 1921, combining historic elegance with modern appointments, all just steps from the Santa Monica oceanfront.

It’s magical and luxurious, and the staff is top-notch (of course). We are thrilled to have them aboard again this year as our WestEdge official hotel partner. The hotel has offered preferred rates for WestEdge guests (rates available October 13 – October 20) starting at $299 (vs the regular $499). Guests must call the hotel directly and reference “WestEdge Design Fair” or can click here to book online.

September 13 is the deadline to qualify for this group rate so hurry and make your travel plans soon. We can’t think of a better spot to enjoy a visit to Santa Monica- other than WestEdge, of course.

And you can also hear from the designers behind the Fairmont’s design. Michael Berman, Lynda Murray and Ocean Home Magazine’s Melissa Gillespie will be talking “Design for Hospitality or Home” as part of a WestEdge panel discussion on Saturday, October 18 from 4-5 PM. See our program schedule for details.

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IIDA SoCal Joins WestEdge with WORK/REST Exhibition

Work-life balance! Something many of us seek and could use a bit more of (at least speaking for myself)…
Not only are workers and employers looking to make the workspace more conducive to productivity and efficiency, but they are also taking a closer look at how to foster a sense of balance, health and overall well-being at the same time.
To that point, we’re thrilled to announce that IIDA Southern California will be at WestEdge Design Fair this October with an exhibition that explores design to help balance the ways we work and live.
This all-new installation and design competition is sponsored  in part by Architonic and pairs A+D firms AECOM, Gensler, HLW, Rapt and Ware Malcomb with teams of leading manufacturers to create unique environments which balance work, rest and play. To coincide with the exhibition’s unveiling on October 16 at WestEdge, the principals of these design firms will share their insight on the topic/challenge in a panel, moderated by Interior Design Magazine
For more information and to learn how your brand can participate and be paired with one of these leading firms, please email [email protected].

LOS ANGELES’ A+D MUSEUM’S GALA FUNDRAISER ‘CELEBRATE: GROUNDSWELL’ THIS SATURDAY, JUNE 28

This Saturday evening, the Los Angeles design community will converge upon the Architecture and Design Museum (A+D) to celebrate its 13th year of cutting edge exhibitions and progressive architecture and design programs with its annual gala and fundraiser, “CELEBRATE: GROUNDSWELL,”.

We spoke with Julie Du Brow. Principal of dubroWorks, and Tibbie Dunbar, Executive Director of the A+D, this week to get a sneak peek of what we can look forward to at this must-attend event.

This year, A+D celebrates California’s beach communities, which have for years been a mecca for—and inspiration to—artists, craftspeople, designers, and architects. Continuing the legendary runway presentations for which A+D’s annual CELEBRATE gala has now become known, the 2014 event will feature custom surfboards, boogie boards, and skateboards created by local and international architects, designers, and artists.

Designers include returning participants Karim Rashid, Richard Meier & Partners, Don Chadwick (Herman Miller’s Aeron Chair designer), Steven Ehrlich, David Hertz, Neil Denari, Minarc, Warner Bros. Studios, and Gensler, among others. In addition A+D welcomes debuts by Arquitectonica, SPF:a, Michael Maltzan, Ogassian partnering with Ann Sacks, Sorensen Architects, Rios Clementi Hale Studios, LA-Más, KMNelson Design Inc., and West of West. For a full list, please click HERE.

The festivities will also include a silent auction, DJ Raul Campos of KCRW, “Facing the Music” live art performance by Gregory Adamson (piece to be auctioned), open bar sponsored by Tito’s Vodka and Asahi Beer, and Southern California cuisine. We already have our eyes on a few of the surf boards; now we just need to learn how to surf! Hoping we can bid on some surf lessons too…

For more information on the A+D Museum gala and to purchase tickets, click here.

 

superPAC makes debut with Design Milk in October

West is Best! Well… we may need to be somewhat careful of choosing sides here given our NY roots (although LA is still riding high with Kings fever and we give them props). BUT, we do, of course, LOVE west coast design and are excited to celebrate it with a special exhibition at this year’s edition of WestEdge. Jaime Derringer, Founder of Design Milk, is curating a must-see exhibition called superPAC featuring several of the best designers from throughout the North American Pacific coast.

The selected designers represent a large range of product categories including furniture, lighting, accessories, carpets and more. Here’s a list of the names you’ll see this October:

100xbetter — Los Angeles, CA
Brendan Ravenhill
— Los Angeles, CA
Brook & Lyn
— Los Angeles, CA
Eric Trine
— Long Beach, CA
Iacoli & McAllister
— Seattle WA
Graypants
— Seattle, WA
Hinterland
— Gibsons, British Columbia, Canada
Ladies & Gentlemen Studio
— Seattle, WA
PECA
— Zapopan, Jalisco, Mexico
Phloem Studio
— Portland, OR
Rachel Denny
— Beavercreek, OR
Standard Socket
— Seattle, WA
Aguiniga Design
— Los Angeles, CA
urbancase
— Seattle, WA
Wolfum
— Los Angeles, CA
Zoe Pawlak
— Vancouver, British Columbia, Canada

Photo gallery above features: Graypants, Zoe Pawlak, urbancase, Iacoli & McAllister and Eric Trine.

Product imagery from all participating brands can be viewed on our WestEdge #superPACdesign Pinterest board
Stay tuned for more from Design Milk and #superPACdesign over the next few months. And we’ll let you be the judge of west coast design in October.