WestEdge + SF Design Week Hub June 4-5

We’re edging north! In just 4 short weeks, we’ll be up in San Francisco with San Francisco Design Week (SFDW) to co-present the inaugural SF Design Week Hub, an anchor event set to launch the week’s festivities and welcome thousands of attendees to celebrate design in the Bay area.

Pier 27











Pier 27 along San Francisco’s Embarcadero waterfront will be transformed into a destination for all things design for two full days in a very ‘San Francisco environment’ (this is where the America’s Cup was held two years ago, and being right on the water with views of the Bay bridge is pretty spectacular!). Guests will be able to see and purchase the latest products from 40+ leading brands – and engage with the designers who are creating some of the most inspiring products in furniture, lighting and more. To check out the brands who’ll be joining us, click here.

In addition to the product exhibition, the venue will serve as the destination and gathering spot for SFDW, offering educational programming and seminars, interactive design installations, and special events. And, did we mention that the venue will also serve as the spot for the official San Francisco Design Week opening night party? Last year they had 1,500 guests on opening night and this year are expecting 3,000! Luckily #OfftheGrid food trucks will be keeping the crowd well fed and bars will be aplenty. Registration is now open so get your tickets today. See you in the City by the Bay!

Gensler's Digital Ping Pong Table

Gensler’s Digital Ping Pong Table

2014 SF Design Week opening night party at AIrBnB

2014 SF Design Week opening night party at AIrBnB


Thought Leaders and Design Luminaries Take Center Stage

‘Content is King’ they say!  And we think we’ve got a lot of it.

Our WestEdge preview in the Los Angeles Times hit last weekend prompting the question of which day is best to attend. Of course, as an event producer, I think every day is a not-to-be-missed one.

Like last year, we’re are again thrilled that WestEdge has such great design industry insiders and partners joining us for a full 4 days of talks and lectures. While Thursday and Friday are geared more for the design trade, Saturday and Sunday programs are more consumer-friendly. And this year, we have Jenn-Air providing the backdrop for all of our programs with a high-design Jenn-Air Master Class Studio (see the sneak peek below).




Here’s what’s on tap next week when it comes to design education and inspiration:

11:00-12:00 PM | More Money, More Profits
Presented by Kimberley Seldon, Kimberley Seldon Design Group

1:00-2:00 PM | Art & Interiors
Presented by ASID Los Angeles | Moderated by Cindi Burnett, Burnett Design Group
Featuring Marie Chambers, Louis Stern Fine Arts; Elizabeth East, L.A. Louver; Peter Mays, Los Angeles Art Association; MaryLinda Moss, Designers Fine Art Resource; and Jack Rutberg, Jack Rutberg Fine Arts

2:30-3:30 PM | Haute Design: The intersection of Fashion, Trend and Home Decor
Presented by Benjamin Moore

4:30-5:30 PM | The Consummate Kitchen
Presented by Jenn-Air | Moderated by Mayer Rus, Architectural Digest
Featuring: Steve Brown, Jenn-Air; Oliver M Furth, Oliver Furth Design and Decoration; Melinda Ritz, Melinda Ritz Interiors

10:00-11:00 AM | Salaries, Fees and Value: Data, Discussion and Direction from Industry Leaders
Presented by the Leaders of Design Council
Featuring: Keith Granet, Granet & Associates and Meg Touborg, METworks Inc.

11:30 AM-12:30 PM | Craftsmanship in the Digital Age
Presented by Dering Hall | Moderated by Steven Gambrel
Featuring: Bernard Brucha, MASHstudios; Paul Priven, Zia Priven; Wendy Schwartz, Cuffhome; and Delta Wright, Curated

1:00-2:00 PM | How to Get Published
Presented by Coastal Living | Moderated by Antonia van der Meer
Featuring: Sasha Emerson, Sasha Emerson Design

2:30-3:30 PM | Built to Last: Developing a Brand Legacy in the Design World
Moderated by Kathryn M. Ireland, Kathryn M. Ireland Textiles and Design
Featuring: Martyn Lawrence Bullard, Martyn Lawrence Bullard Design; Russ Diamond, Snyder Diamond; Christopher Farr, Christopher Farr USA; and Thomas Lavin, Thomas Lavin

4:00-5:00 PM | Rethinking Retail: Does Main Street Matter?
Presented by West Hollywood Design District in partnership with DIEM
Moderated by Frances Anderton, KCRW
Featuring: Jamie Adler, Phyllis Morris; Maria Cicione, Graye; Troy Hanson, WestEdge Design Fair; John Neamonitis, WorkOf; and Todd Nickey, Nickey Kehoe

5:30-6:30 PM | Why We Hate Work: Is How We Work Working?
Presented by IIDA Southern California
Moderated by Edie Cohen, Interior Design Magazine
Featuring: Liz Burow, HLW; Tiffany English, Ware Malcomb; Michelle Ives Ratkovich, AECOM; and Alan Young, Gensler

11:30 AM-12:30 PM | Rock Star Architecture: Creative Design for Recording Artists
Presented by FORM | Moderated by Lisa Bingham
Featuring: Joe Chiccarelli, Grammy-winning producer/mixer/engineer; Maureen Droney, Producers & Engineers Wing Sr. Executive Director, NARAS; Peter Grueneisen, FAIA, Nonzero Architecture; and Vince Wilburn Jr.

1:00-2:00 PM | The Bottom Line: How to Build a Cool Project Without Getting into Hot Water
Moderated by Susan McFadden, California Homes Magazine
Featuring: William Hefner, Studio William Hefner; Monique Lafia, Lafia/Arvin Interior Design; and Bart Mendel, Stonemark Construction Management

2:30-3:30 PM | Innovations in Kitchen & Bath Design
Presented by Angeleno Magazine | Moderated by Amanda Friedman
Featuring: Annette English, Annette English and Associates; Laurie Haefele, Haefele Design; Chris Tosdevin, Bulthaup Santa Monica; and Wendy Williams, Snaidero USA

4:00-5:00 PM | Design for Hospitality or Home
Presented by Ocean Home Magazine and Fairmont Miramar Hotel & Bungalows | Moderated by Melissa Gillespie
Featuring: Michael Berman, Michael Berman Limited and Lynda Murray, Lynda Murray Interior Design

11:30 AM-12:30 PM | The Art of Entertaining in California
Presented by California Home + Design | Moderated by Jennifer Mehditash
Featuring: David Dalton, David Dalton Inc.

1:00-2:00 PM | Using Color for Maximum Effect
Featuring: Roderick Shade, Roderick Shade Design

So no matter how big or small your design project, we’re pretty sure you’ll take away something valuable– a fresh idea, new way of looking at things, or a renewed motivation for that next design project.

All Jenn-Air Master Class Studio programs are included with the price of admission. But please show up early, as seating is first-come, first-serve. See you next week!

Neal Feay Raises the Bar (literally) for the WestEdge DJ Booth

Photo by Alex Blair

Photo by Alex Blair

We could not be more pleased to announce that the “EXO”, an exquisite structure designed by Doris Sung of DOSU Studio Architecture, engineered by ARUP Engineering and fabricated by Neal Feay Company, will be featured at this year’s edition of WestEdge serving as the official DJ tower.

About Neal Feay:
Neal Feay Studio is the global leader in creative aluminum with over 60 years experience in cutting edge manufacturing technology and design. The third generation, Santa Barbara-based company has collaborated with an expansive list of top-tier artists, architects, designers and manufacturers over the years.

About the EXO:
The materials used to build this 8’ high structure include thermobimetal, aluminum and steel. Thermobimetal is a lamination of two alloys of metals with different coefficients of expansion. When heated, the “smart” material curls. This natural behavior is beneficial during construction because it enables a person to assemble the project with minimal effort and danger. With no mechanical force required, a single person can assemble the surface with a single hand. Each individual piece is heated in a conventional oven to about 350 degrees Farenheit, the point with optimal geometric curl, then simply held into position until it cools. As the piece cools and returns to its flattened state, it is prematurely locked into place, forming a tensioned bow-beam (imagine an archer’s bow). When distributed in a field of bows on a cylindrical type of surface, the result is an extremely strong and lightweight shell, much like the exo-skeleton of a lobster or crustacean. The surface is held in tension with no connection hardware.

About DOSU Studio Architecture:
Doris Sung, principal at DOSU in Los Angeles, finds inspiration in biology to improve the performance of building skins. She applies “smart” geometries to “smart” materials, such as thermobimetals, to make “smart” building skins. Her TED talk is nearing one million views.

The music from our resident DJ Matthew Rubino will sound even better emanating from the top of this extraordinary sculpture located prominently on the show floor. See the brilliantly designed EXO in person at this year’s edition of WestEdge!