Join us for our Opening Night Party to Benefit Heal the Bay

On Thursday October 16, WestEdge will celebrate its opening night with a venue-wide cocktail party to benefit Heal the Bay, one of Southern California’s leading environmental nonprofit organizations. “WestEdge Design Fair celebrates the Southern California lifestyle,” said Ruskin Hartley, president and CEO of Heal the Bay. “The event is a great fit our organization. We are excited that proceeds from the event will help underwrite our work to keep L.A. beaches clean, healthy and safe for millions of visitors.”

 We’re pleased to announce our host committee for the event. Please see the details below and click here to purchase tickets.

Tickets: $95 each or two for $175 (includes cocktails, passed hors d’ouevres, silent auction, all-access pass to WestEdge and a one-year digital subscription to Architectural Digest)

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A Fairmont Miramar Weekend of Design

It is always a treat to stay at The Fairmont Miramar Hotel & Bungalows.  It was actually the first place I ever stayed when I made my first trip  to Santa Monica years ago.

The hotel has served as a destination for Hollywood celebrities and a retreat for all guests since 1921, combining historic elegance with modern appointments, all just steps from the Santa Monica oceanfront.

It’s magical and luxurious, and the staff is top-notch (of course). We are thrilled to have them aboard again this year as our WestEdge official hotel partner. The hotel has offered preferred rates for WestEdge guests (rates available October 13 – October 20) starting at $299 (vs the regular $499). Guests must call the hotel directly and reference “WestEdge Design Fair” or can click here to book online.

September 13 is the deadline to qualify for this group rate so hurry and make your travel plans soon. We can’t think of a better spot to enjoy a visit to Santa Monica- other than WestEdge, of course.

And you can also hear from the designers behind the Fairmont’s design. Michael Berman, Lynda Murray and Ocean Home Magazine’s Melissa Gillespie will be talking “Design for Hospitality or Home” as part of a WestEdge panel discussion on Saturday, October 18 from 4-5 PM. See our program schedule for details.

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IIDA SoCal Joins WestEdge with WORK/REST Exhibition

Work-life balance! Something many of us seek and could use a bit more of (at least speaking for myself)…
Not only are workers and employers looking to make the workspace more conducive to productivity and efficiency, but they are also taking a closer look at how to foster a sense of balance, health and overall well-being at the same time.
To that point, we’re thrilled to announce that IIDA Southern California will be at WestEdge Design Fair this October with an exhibition that explores design to help balance the ways we work and live.
This all-new installation and design competition is sponsored  in part by Architonic and pairs A+D firms AECOM, Gensler, HLW, Rapt and Ware Malcomb with teams of leading manufacturers to create unique environments which balance work, rest and play. To coincide with the exhibition’s unveiling on October 16 at WestEdge, the principals of these design firms will share their insight on the topic/challenge in a panel, moderated by Interior Design Magazine
For more information and to learn how your brand can participate and be paired with one of these leading firms, please email [email protected].

LOS ANGELES’ A+D MUSEUM’S GALA FUNDRAISER ‘CELEBRATE: GROUNDSWELL’ THIS SATURDAY, JUNE 28

This Saturday evening, the Los Angeles design community will converge upon the Architecture and Design Museum (A+D) to celebrate its 13th year of cutting edge exhibitions and progressive architecture and design programs with its annual gala and fundraiser, “CELEBRATE: GROUNDSWELL,”.

We spoke with Julie Du Brow. Principal of dubroWorks, and Tibbie Dunbar, Executive Director of the A+D, this week to get a sneak peek of what we can look forward to at this must-attend event.

This year, A+D celebrates California’s beach communities, which have for years been a mecca for—and inspiration to—artists, craftspeople, designers, and architects. Continuing the legendary runway presentations for which A+D’s annual CELEBRATE gala has now become known, the 2014 event will feature custom surfboards, boogie boards, and skateboards created by local and international architects, designers, and artists.

Designers include returning participants Karim Rashid, Richard Meier & Partners, Don Chadwick (Herman Miller’s Aeron Chair designer), Steven Ehrlich, David Hertz, Neil Denari, Minarc, Warner Bros. Studios, and Gensler, among others. In addition A+D welcomes debuts by Arquitectonica, SPF:a, Michael Maltzan, Ogassian partnering with Ann Sacks, Sorensen Architects, Rios Clementi Hale Studios, LA-Más, KMNelson Design Inc., and West of West. For a full list, please click HERE.

The festivities will also include a silent auction, DJ Raul Campos of KCRW, “Facing the Music” live art performance by Gregory Adamson (piece to be auctioned), open bar sponsored by Tito’s Vodka and Asahi Beer, and Southern California cuisine. We already have our eyes on a few of the surf boards; now we just need to learn how to surf! Hoping we can bid on some surf lessons too…

For more information on the A+D Museum gala and to purchase tickets, click here.

 

superPAC makes debut with Design Milk in October

West is Best! Well… we may need to be somewhat careful of choosing sides here given our NY roots (although LA is still riding high with Kings fever and we give them props). BUT, we do, of course, LOVE west coast design and are excited to celebrate it with a special exhibition at this year’s edition of WestEdge. Jaime Derringer, Founder of Design Milk, is curating a must-see exhibition called superPAC featuring several of the best designers from throughout the North American Pacific coast.

The selected designers represent a large range of product categories including furniture, lighting, accessories, carpets and more. Here’s a list of the names you’ll see this October:

100xbetter — Los Angeles, CA
Brendan Ravenhill
— Los Angeles, CA
Brook & Lyn
— Los Angeles, CA
Eric Trine
— Long Beach, CA
Iacoli & McAllister
— Seattle WA
Graypants
— Seattle, WA
Hinterland
— Gibsons, British Columbia, Canada
Ladies & Gentlemen Studio
— Seattle, WA
PECA
— Zapopan, Jalisco, Mexico
Phloem Studio
— Portland, OR
Rachel Denny
— Beavercreek, OR
Standard Socket
— Seattle, WA
Aguiniga Design
— Los Angeles, CA
urbancase
— Seattle, WA
Wolfum
— Los Angeles, CA
Zoe Pawlak
— Vancouver, British Columbia, Canada

Photo gallery above features: Graypants, Zoe Pawlak, urbancase, Iacoli & McAllister and Eric Trine.

Product imagery from all participating brands can be viewed on our WestEdge #superPACdesign Pinterest board
Stay tuned for more from Design Milk and #superPACdesign over the next few months. And we’ll let you be the judge of west coast design in October.

 

We’re Joining Forces with ASID to Celebrate LA Design

The LA Design Festival kicked off in full force last week; over the next several days Los Angeles will be teeming with design happenings and events to celebrate the industry and many people and places that make Los Angeles such a creative and inspiring hub within the design world.

To get in on the event action, we’re pleased to partner with the American Society of Interior Designers (and our WestEdge media partner Angeleno Magazine) to sponsor California Dreaming this Friday, June 20. This party will welcome over 500 ASID members, along with hundreds of other design industry leaders.

The REEF (the cool creative habitat for the culturally diverse, artisanal designers and creators unique to Los Angeles) will be transformed into a retro California beach party, offering a chance to step back into the Los Angeles AM-radio beach scene from the mid-sixties, with a DJ and music from that era. For details about the event, please see below. If you can join us, please RSVP to [email protected] We’re sponsoring the wine bars so come stop by and see us for a glass of vino; we’ll be sure to keep your glass topped-off!

California Dreaming

Neal Feay Raises the Bar (literally) for the WestEdge DJ Booth

Photo by Alex Blair

Photo by Alex Blair

We could not be more pleased to announce that the “EXO”, an exquisite structure designed by Doris Sung of DOSU Studio Architecture, engineered by ARUP Engineering and fabricated by Neal Feay Company, will be featured at this year’s edition of WestEdge serving as the official DJ tower.

About Neal Feay:
Neal Feay Studio is the global leader in creative aluminum with over 60 years experience in cutting edge manufacturing technology and design. The third generation, Santa Barbara-based company has collaborated with an expansive list of top-tier artists, architects, designers and manufacturers over the years.

About the EXO:
The materials used to build this 8’ high structure include thermobimetal, aluminum and steel. Thermobimetal is a lamination of two alloys of metals with different coefficients of expansion. When heated, the “smart” material curls. This natural behavior is beneficial during construction because it enables a person to assemble the project with minimal effort and danger. With no mechanical force required, a single person can assemble the surface with a single hand. Each individual piece is heated in a conventional oven to about 350 degrees Farenheit, the point with optimal geometric curl, then simply held into position until it cools. As the piece cools and returns to its flattened state, it is prematurely locked into place, forming a tensioned bow-beam (imagine an archer’s bow). When distributed in a field of bows on a cylindrical type of surface, the result is an extremely strong and lightweight shell, much like the exo-skeleton of a lobster or crustacean. The surface is held in tension with no connection hardware.

About DOSU Studio Architecture:
Doris Sung, principal at DOSU in Los Angeles, finds inspiration in biology to improve the performance of building skins. She applies “smart” geometries to “smart” materials, such as thermobimetals, to make “smart” building skins. Her TED talk is nearing one million views.

The music from our resident DJ Matthew Rubino will sound even better emanating from the top of this extraordinary sculpture located prominently on the show floor. See the brilliantly designed EXO in person at this year’s edition of WestEdge!

We’re Gearing Up for a Week of Great Design in NYC with WantedDesign

We’re excited to be a partner of this year’s WantedDesign! If you’re in NYC next week for the design celebration that is NYCxDESIGN, The City’s 11-day festival that showcases New York as a dynamic and unique design destination, please make sure to add WantedDesign to your must-attend event schedule.

Our friends Odile Hainaut and Claire Pijoulat launched WantedDesign in 2011. Since its launch, the event has established itself as a premier creative destination for the international design community and will again bring together national and international participants for a vibrant four day experience. The show will offer innovative installations, memorable products, a pop-up store, interactive experiences, convivial lounges, thought-provoking student workshops, engaging discourse and more.

This year adds a fresh direction with programs that follow the daily themes of Design Around the World, Designing, Making, Transforming, and What’s Next in the U.S.A.?, with each day featuring supporting conversations. In addition to the “Conversation Series” co-presented by Metropolis Magazine, the show features nearly 60+ exhibitors, including several of our favorites such as DWR, Egg Collective, David Trubridge, and Blackbody. For the full list of exhibitors, click here.

Located in the exceptional landmark Terminal Stores building on 11th Avenue, WantedDesign promises to be a highlight of our week back in NYC. The event, which runs May 16-19, is free to the trade (registration required); general public tickets are $20 online or  $25 at the door.

For more information, please visit: www.wanteddesignnyc.com

Floral Design with #AislingFlowers and BlogTour NYC

Yesterday we had the pleasure of hosting #BlogTourNYC and helping to kick off their NYC itinerary with a flower district tour and floral arranging workshop, presented in partnership with the lovely and talented Tess Casey from Aisling Flowers.

Troy and I have been on the BlogTour bandwagon since the very first one launched 3 years ago this month in NYC. So when Veronika Miller, the visionary behind BlogTour and Modenus, told us she was using this BlogTour to put a focus on “learning”, we thought flowers+design would be a fun and interactive addition to the agenda.

Tess has been a friend of mine since I attended one of her workshops a few years ago so we were thrilled when she agreed to share her expertise with the BlogTour group. Our morning began with a brisk tour to several of Tess’ favorite flower district sources where we learned the ins and outs of flower buying. Some vendors open as early as 3 AM, within hours of the day’s imports arriving to the City, and most industry insiders are there by 6 or 7 AM to get the best of the lot. After Associated, Dutch Flower Line and VaseSource, it was back to Aisling Flowers for a light breakfast of pastries and mimosas (what’s a BlogTour without bubbly after all?!).

From flower prep, mechanics, and “out-of-the-box” accessories (think colored straws, cranberries and rubber bands to add color, fill a vase and hide stems), Tess shared tips to create the perfect centerpiece.  Tess has handled the floral design for some of the most well-known films and TV shows. Her clients have included Sex and the City, Twilight, The Nanny Diaries, The Devil Wares Prada, Night at the Museum, Kinsey, All About Love, Maid of Honor and many others. Chances are Tess has been the “behind the scenes” florist on at least a few films or shows you watch! Hearing her talk about the 50 bridal bouquets she prepped for the infamous Sex & the City scene where Carrie Bradshaw crushes her bouquet against Big after being stood up at the altar was just one of her many entertaining stories.

At the end of the morning, we had 16 beautiful arrangements to show off—each and every one unique, yet united by the gorgeous purples throughout. Now that’s something nice to add a bit of personalization and decor to our guests’ “homes away from home” over the next few days!

A BIG THANK YOU to Tess, Miles and Maria at Aisling Flowers for making our visit such a treat! To learn more about Aisling Flowers, click here.

To follow BlogTour in NYC this week, click here.

Neutra at the A+D Museum

Last Thursday, we had the pleasure to attending the opening reception for the Neutra exhibit presented by VS at Los Angeles’ A+D Museum. The exhibit is on view through the end of March and is a must-see for those interested in modernism.

Richard Neutra emigrated from Austria to America more than 90 years ago, and established a reputation as a master of modernist architecture and design (many of his treasures can be found in the Silver Lake neighborhood of Los Angeles).

VS America Inc., the subsidiary of VS Germany, acquired exclusive rights to the Neutra furniture designs in 2012, and is re-issuing a select series of furniture pieces as an exclusive edition, in cooperation with architect Dion Neutra, Richard’s son and architectural partner.  The pieces on display represent designs created from the late 1920s to the early 1940s.

The diversity of Neutra’s work in furniture required great care, as each individual piece possessed a different character and therefore different craft and manufacturing requirements. VS began its work with meticulous archival research and careful documentation of every detail for each member of the Collection. Prototyping, testing, and selection of genuine materials and the selection of a wide variety of luxe fabrics followed. The result is an elite collection of lounge chairs, cantilevered chairs, and side tables, included the iconic Boomerang Chair. Check it out at the A+D Museum (6032 Wilshire Blvd.) in Los Angeles now through March 31.