Jenn-Air Master Class Studio- Panels and Workshops


Hear from leading names in the design industry on a variety of topics with these educational panels and seminars throughout all days of the fair. Programs are complimentary and included in the price of admission, unless otherwise noted below. All programs below take place in the theater, sponsored by Jenn-Air.

Thursday, October 16

11:30-12:30 PM

More Money, More Profits
presented by author and designer Kimberley Seldon, Kimberley Seldon Design, Business of Design ~ Dabble Magazine

Yes, there are huge profits for the staging professional who seeks to add decorating to her/his resume. If you want to increase profits by servicing customers who really appreciate what you do, then you’ll love what Kimberley has to say about making this transition armed with specific techniques to transform your business.

1:00-2:00 PM

Art & Interiors
presented by

0.1 CEU

The world of fine art can be an intimidating place through which to travel, even for experienced professional interior designers. While fine art and fine interiors should go hand in hand, many designers are unfamiliar with galleries and how to properly utilize the vast knowledge and experience a gallerist can provide. Discover the joys of exploring and finding fine art for your clients’ projects. This panel will change the rarified image of the traditional art gallery and clear up the myths and misconceptions about the world of fine art.

Moderated by Cindi Burnett, Burnett Design Group
Featuring Marie Chambers, Louis Stern Fine Arts; Elizabeth East, L.A. Louver; Peter Mays, Los Angeles Art Association; MaryLinda Moss, Designers Fine Art Resource; and Jack Rutberg, Jack Rutberg Fine Arts

2:30-3:30 PM

Haute Design: The intersection of Fashion, Trend and Home Decor
presented by


4:30-5:30 PM

The Consummate Kitchen
presented by


Join AD West Coast Editor Mayer Rus and others in a conversation about kitchen design trends, new appliance technology, and unexpected design details that enhance today’s kitchen-centric lifestyle.

Panelists include: Steve Brown, Jenn-Air; Oliver M Furth, Oliver M Furth Design and Decoration; and Melinda Ritz, Melinda  Ritz Interiors

Friday, October 17

10:00-11:00 AM

Salaries, Fees and Value: Data, Discussion and Direction from Industry Leaders
presented by


0.1  CEU

Keith Granet and Meg Touborg, two of the design industry’s thought-leaders and practitioners will share their findings for running and communicating a more profitable design firm. What business practices do highly profitable firms have in common? What communication styles and messages are most effective? Learn how you can you adapt your operations and communications immediately to achieve greater profitability.


11:30 AM-12:30 PM

Craftsmanship in the Digital Age
presented by


Is Craftsmanship a lost art in a world where we increasingly value expediency and accessibility over authenticity and beauty? Join Steven Gambrel, interior designer and co-founder of Dering Hall, as he leads a discussion with some of the most talented artisans and designers working today. How have our digitally-centered lives made us care even more about objects created with passion, skill and time-honored tradition? How do designers create a network of skilled craftspeople and educate their clients about the value craft? Explore the marketing of bespoke products and how digital tools have made success as an artisan more of a reality than ever before.

Featuring: Bernard Brucha, MASHStudios; Paul Priven, Zia Priven; Wendy Schwartz, Cuffhome; and Delta Wright, Curated


1:00-2:00 PM

How to Get Published
presented by


Join Coastal Living Editor-in-Chief Antonia van der Meer and Los Angeles-based interior designer Sasha Emerson for a workshop on how to get your work published. Antonia will provide insight about the editorial process at a national magazine, how editors select projects to feature, and how the story process unfolds once selected. Sasha, whose work is regularly featured in top design publications, will offer tips on pitching, styling, and photography.

2:30-3:30 PM

Built to Last: Developing a Brand Legacy in the Design World

Your brand identity is the single most important factor in building a distinctive, impactful, timeless business. Are you harnessing it to its full effect? Hear from some of the most recognized names in the design industry about how to set yourself apart in today’s fast-paced market and build a business of genuine integrity with impeccable products and services that stand the test of time. Join moderator and design icon Kathryn Ireland; kitchen and bath icon Russ Diamond of Snyder Diamond; and a panel of design legends as they discuss how to build a business, image and design empire synonymous with success.

Moderated by Kathryn M. Ireland, Kathryn M. Ireland Textiles and Design

Featuring: Martyn Lawrence Bullard, Martyn Lawrence Bullard Design; Russ Diamond, Snyder Diamond; Christopher Farr, Christopher Farr USA Inc. and Christopher Farr Cloth; and Thomas Lavin, Thomas Lavin

4:00-5:00 PM

Rethinking Retail: Does Main Street Matter?

presented by West Hollywood Design District in partnership with DIEM
diem-save-the-date-1 grey

In an era when people can order curation of style online, does a retailer really need Main Street? What about the explosion of pop-up fairs and marts? Whatever happened to selling to the trade only? Frances Anderton, Host of DnA: Design & Architecture on KCRW, moderates this discussion about how to navigate a changing and challenging retail environment.

Featuring: Jamie Adler, Phyllis Morris; Maria Cicione, Graye; Troy Hanson, WestEdge Design Fair; John Neamonitis, WorkOf; and Todd Nickey, Nickey Kehoe

5:30-6:30 PM

Why We Hate Work: Is How We Work Working?

presented by


IIDA Southern California and Interior Design Magazine’s Edie Cohen welcome 5 leading A+D firms for a lively discussion about how our workspaces can better support the needs of the worker.

Featuring: Liz Burow, HLW; Tiffany English, Ware Malcomb; Michelle Ives Ratkovich, AECOM; and Alan Young, Gensler

Saturday, October 18

11:30 AM-12:30 PM

Rock Star Architecture:  Creative Design for Recording Artists

presented by FORM Magazine

Step inside some of California’s most elite recording studios, many of which have never been seen by the public, for a rare conversation about high-end design’s important role within the music industry. Noted architect Peter Grueneisen, FAIA, who has designed cutting edge studios for the likes of Ice T., Hans Zimmer, Stewart Copeland, and David Lynch; National Academy of Recording Arts and Sciences’ Producers & Engineers Wing Sr. Executive Director Maureen Droney; and Grammy award-winning music producer, mixer and engineer Joe Chiccarelli (The White Stripes, Elton John, Jason Mraz, Counting Crows, etc.). will discuss the latest technological advances in architectural and sound design. Participants will leave with an understanding of how these creative spaces are ultimately responsible for the astounding sound quality and creative inspiration from our favorite recording artists today.

Moderated by Lisa Bingham, FORM
Featuring: Peter Grueneisen, FAIA, Nonzero Architecture; Maureen Droney, Producers & Engineers Wing Sr. Executive Director, NARAS; Joe Chiccarelli, Grammy-winning producer/mixer/engineer; and Vince Wilburn Jr.

1:00-2:00 PM

The Bottom Line:  How to Build a Cool Project Without Getting into Hot Water

Hear from leading estate architect William Hefner, AIA; top construction manager Bart Mendel of Stonemark Construction Management; and celebrity designer Monique Lafia of Lafia Arvin as they dive into often-unspoken territory about the tremendous art of keeping cool, and keeping clients calm and confident, during ambitious construction, renovation and design projects. Having worked under the extraordinary pressure of orchestrating some of Los Angeles’ largest-scale residential projects—Hefner, Mendel and Lafia will share case studies and conversation about the best methods and practices for maintaining “the bottom line” — while ensuring successful results and repeat business.

Moderated by Susan McFadden, California Homes Magazine

Featuring: William Hefner, Studio William Hefner; Monique Lafia, Lafia/Arvin Interior Design; and Bart Mendel, Stonemark Construction Management

2:30-3:30 PM

Innovations in Kitchen & Bath Design
presented by


In honor of Interiors California’s first dedicated Kitchen & Bath issue, Editor-in-Chief Amanda Friedman will host a panel of the industry’s elite to discuss innovations in kitchen and bath design.

Moderated by Amanda Friedman, Angeleno

Featuring: Annette English, Annette English and Associate; Laurie Haefele, Haefele Design; Chris Tosdevin, Bulthaup; and Wendy Williams, Snaidero

4:00-5:00 PM

Design for Hospitality or Home
presented by

fairmont 4-OceanHome

Join Ocean Home’s Melissa Gillespie for a conversation focused on key elements of hospitality design and how to carry over that luxurious vacation feel when decorating your own home. Michael Berman and Lynda Murray, both designers who’ve helped the Fairmont Miramar Santa Monica create welcoming ‘home-away-from-home ‘spaces, offer their insight and tips on creating inviting and restful spaces that offer needed escapes from the hectic pace of our everyday lives.

Featuring: Michael Berman, Michael Berman Limited and Lynda Murray, Lynda Murray Interior Design

Sunday, October 19

11:30 AM-12:30 PM

The Art of Entertaining in California
presented by California Home + Design

Join California Home + Design’s Southern California Editor-at-Large, Jennifer Mehditash,leading Interior Designer David Dalton, Event Planner & Floral Designers, and Joey Corrigan as they share their tips on “The Art of Entertaining in California” so that you too can be at your very best this Holiday season.

1:00-2:00 PM

Using Color for Maximum Effect

Featuring: Roderick Shade, Roderick Shade Design

Some like it red hot; others prefer the calm and tranquility of cool neutrals. Do you love color but have a fear of using it in your home design. Learn sure fire ways to effectively reveal personality and style through the use of color.