Join Us June 10 at Helms Bakery

We’re excited to be hosting the closing reception at a design-packed day at Helms Bakery District on Saturday, June 10. Hope you can join us for This Modern Life: Embracing Life’s Imperfections, a campus-wide day of design celebrating the Japanese tradition of wabi-sabi, the art of recognizing beauty in imperfection. Participating showrooms and stores will feature workshops, demonstrations, tastings, sweepstakes and special guests!

We hope to see you there next Saturday!

Opening Night Party to Feature One-of-a-kind Auction of Schwinn Bikes

How Do You Ride in Style?

Schwinn EBlast 2










This year’s WestEdge floor-wide Opening Night Party will benefit Los Angeles Ronald McDonald House.  A highlight of the evening will be the auction of one-of-a-kind bicycles, generously donated by Schwinn to support the LARMH mission of providing comfort, care and support to caregivers of seriously ill children .

25 leading architects, designers and taste makers are being invited to show their creativity and put their style mark on a bike for charity. Each bike artist/designer has chosen their favorite Schwinn bike model, and will then have 4-5 weeks to customize their bike. From painted frames and branded spokes, to covered seats, unique bike baskets, and other accessories… the sky is the limit.

Participating Bike Designers/Teams Include:

We can’t wait to get the bidding started Nov. 3. TICKETS to the event are on sale now so come join the design celebration!


A Fairmont Miramar Weekend of Design

It is always a treat to stay at The Fairmont Miramar Hotel & Bungalows.  It was actually the first place I ever stayed when I made my first trip  to Santa Monica years ago.

The hotel has served as a destination for Hollywood celebrities and a retreat for all guests since 1921, combining historic elegance with modern appointments, all just steps from the Santa Monica oceanfront.

It’s magical and luxurious, and the staff is top-notch (of course). We are thrilled to have them aboard again this year as our WestEdge official hotel partner. The hotel has offered preferred rates for WestEdge guests (rates available October 13 – October 20) starting at $299 (vs the regular $499). Guests must call the hotel directly and reference “WestEdge Design Fair” or can click here to book online.

September 13 is the deadline to qualify for this group rate so hurry and make your travel plans soon. We can’t think of a better spot to enjoy a visit to Santa Monica- other than WestEdge, of course.

And you can also hear from the designers behind the Fairmont’s design. Michael Berman, Lynda Murray and Ocean Home Magazine’s Melissa Gillespie will be talking “Design for Hospitality or Home” as part of a WestEdge panel discussion on Saturday, October 18 from 4-5 PM. See our program schedule for details.