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Opening Night Party to Feature One-of-a-kind Auction of Schwinn Bikes

How Do You Ride in Style?

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This year’s WestEdge floor-wide Opening Night Party will benefit Los Angeles Ronald McDonald House.  A highlight of the evening will be the auction of one-of-a-kind bicycles, generously donated by Schwinn to support the LARMH mission of providing comfort, care and support to caregivers of seriously ill children .

25 leading architects, designers and taste makers are being invited to show their creativity and put their style mark on a bike for charity. Each bike artist/designer has chosen their favorite Schwinn bike model, and will then have 4-5 weeks to customize their bike. From painted frames and branded spokes, to covered seats, unique bike baskets, and other accessories… the sky is the limit.

Participating Bike Designers/Teams Include:

We can’t wait to get the bidding started Nov. 3. TICKETS to the event are on sale now so come join the design celebration!

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Opening Night to Benefit Los Angeles Ronald McDonald House

We’re thrilled to partner with Los Angeles Ronald McDonald House for this year’s WestEdge Opening Night Party on November 3.

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This festive evening of cocktails, fine food and shopping the best in design is a great occasion to network with the global design community including interior designers, architects, art directors, artists, set decorators, educators, gallery owners and other community influentials. And this year, we’ve aligned with Schwinn Bikes who has generously donated a collection of bikes for a one-of-a-kind silent auction; each bike will be stylized/customized by a luminary tastemaker.  If your design brand would like to put their creative stamp on a bike, please get in touch with us to discuss this promotional opportunity and fabulous way to support the cause.

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In case you didn’t know, The Los Angeles Ronald McDonald House is the flagship program of Ronald McDonald House Charities of Southern California whose mission is to provide comfort, care and support to children and families in Southern California. One of the few organizations designed specifically to support caregivers of seriously ill children, Ronald McDonald Houses are the primary enabler of family-centered medical care around the world.

And this year, the RMH has an especially important tie-in with the design community. The American Society of Interior Designers (ASID), has partnered with the Ronald McDonald House to revitalize and redesign the common areas and guest rooms of the House over the next eighteen months.

Make plans to join us on November 3. Early bird tickets are on sale here and are $80 now through October 15.

Want to learn how your brand can get involved and support Ronald McDonald House. Click here for sponsorship details. We hope to see you there!

We’re Joining Forces with ASID to Celebrate LA Design

The LA Design Festival kicked off in full force last week; over the next several days Los Angeles will be teeming with design happenings and events to celebrate the industry and many people and places that make Los Angeles such a creative and inspiring hub within the design world.

To get in on the event action, we’re pleased to partner with the American Society of Interior Designers (and our WestEdge media partner Angeleno Magazine) to sponsor California Dreaming this Friday, June 20. This party will welcome over 500 ASID members, along with hundreds of other design industry leaders.

The REEF (the cool creative habitat for the culturally diverse, artisanal designers and creators unique to Los Angeles) will be transformed into a retro California beach party, offering a chance to step back into the Los Angeles AM-radio beach scene from the mid-sixties, with a DJ and music from that era. For details about the event, please see below. If you can join us, please RSVP to [email protected] We’re sponsoring the wine bars so come stop by and see us for a glass of vino; we’ll be sure to keep your glass topped-off!

California Dreaming