ADFF LA Returns March 13-17, 2019

The Architecture & Design Film Festival (ADFF), returns to downtown LA at the Los Angeles Theater March 13-17, 2019 and WestEdge is proud to be an ADFF partner!

Founded in 2009, the Architecture & Design Film Festival celebrates the creative spirit that drives architecture and design, and will screen 33 films from 12 countries with many Q&A’s and panel discussions. ADFF:LA will run in downtown at the Los Angeles Theatre Center, and welcome thousands of guests, all passionate about architecture and design. The venue’s magnificent marble clad, glass ceiling lobby will be transformed into ADFF’s festival lounge with product displays, networking receptions and other interactive offerings.

WestEdge is offering opportunities for our clients to get involved as ADFF sponsors and partners. To see the ADFF partnership deck, CLICK HERE.

We’ll see you this coming March in Downtown LA!

The Other Art Fair LA- October 25-28

WestEdge is pleased to be a partner of Saatchi Art’s THE OTHER ART FAIR LOS ANGELES which opens this evening and runs through Sunday at the Barker Hangar in Santa Monica.

We’re just off the heels of WestEdge but looking forward to taking in The Other Art Fair as visitors this weekend. The event  highlights include an immersive installation by guest artist Gary Baseman and special all-female art exhibition “31 Women” curated by Soho House’s Kate Bryan.

Saatchi Art’s The Other Art Fair, a leading international art fair championing emerging and independent contemporary artists, returns October 25-28 at the Santa Monica Barker Hangar, where 130 artists from around the world will showcase their works alongside exclusive new artwork by Guest Artist Gary Baseman and a special all-women exhibition entitled 31 Women.

“The Other Art Fair is non-elitist, fun, democratic and fosters a genuine connection between the public and the artists exhibiting,” said Kate Bryan, arts broadcaster and global Head of Collections for Soho House.

The Other Art Fair Los Angeles will open on Thursday, October 25 with a Private View sponsored by MINI USA. Proceeds from the Private View ticket sales will support ProjectArt, The Other Art Fair Los Angeles’ official non-profit partner, an organization that transforms the nation’s public libraries into vital cultural hubs by offering year-round visual art classes for youth and providing studio spaces for emerging visual artists. The Saatchi Art Talks Program, led by Saatchi Art’s Chief Curator and Selection Committee member Rebecca Wilson, is an engaging speaker series where artists, collectors and cultural influencers will gather to discuss a range of topics relating to the emerging art scene.

To learn more about The Other Art Fair Los Angeles visit la.theotherartfair.com.
Purchase tickets for the Los Angeles fair here.
WestEdge friends may redeem a complimentary ticket HERE for Friday-Sunday admission
with the online promo code WESTEDGE.

 

JennAir Returns to WestEdge, Bound By Nothing

Old luxury is dead, and the new modern luxe consumer killed it. From the ashes, a new expression of luxury is born — brought to life by JennAir.

Under a reimagined brand ethos, Bound By Nothing™, JennAir challenges the status quo and, in turn, the entire industry to reimagine a limitless world of design. This past March, JennAir revealed the new campaign and introduced RISE™ and NOIR™, two new defiant design expressions with distinct, divergent attitudes. Seizing the throne, tastemakers and media alike celebrated RISE for its beauty and power, while the mysterious NOIR was showcased only to select influencers.

At WestEdge, JennAir continues to peel back the layers of the Bound By Nothing creative expression, showcasing RISE™ and NOIR™ together for the first time. These new offerings, alongside industry-exclusive pieces and an enhanced digital ecosystem that cuts across the entire line of products, showcase the brand’s disruptive design, unparalleled quality, impeccable performance and frictionless connectivity.

JennAir is here to satisfy what the new luxury consumer craves and demands: genuine personal style and bespoke experiences in the home. We beckon you to see them at their WestEdge booth and VIP party as they shatter the norm and light up an appliance revolution.

Take a Seat with Knoll & LALA at WestEdge

We’re pleased to announce our partnership with Knoll and LALA Magazine to auction 15 one-of-a-kind Bertoia chairs during the 2018 WestEdge Design Fair with all proceeds from the auction benefiting Safe Place for Youth (SPY).

For the partnership titled “Take a Seat”, WestEdge, Knoll and LALA Magazine invited 15 leading architects, designers and tastemakers to create one-of-a-kind art pieces using the brand’s iconic, and recently reissued, Knoll Bertoia Molded Shell Chair as a canvas. These pieces will be unveiled during the fair’s Opening Night Party on October 18th, at the Barker Hangar, 3021 Airport Avenue, in Santa Monica, CA.

“Safe Place for Youth is a community-based organization that aids homeless youth and we’re pleased to support their cause and help build awareness. “We are so thrilled to have Knoll and LALA Magazine helping this effort and are confident that the Knoll auction will be well supported by our audience, thereby helping to generate such crucial funds for SPY members,” states Megan Reilly, Co-Founder and Principal of WestEdge.

Participating artists, architects and designers include: Cesar Giraldo, Gensler, Shimoda Design Group, Ruben Rojas, Terry Crews, Safe Place for Youth (SPY), Timothy Yarger Fine Art, Hanson LA, Erinn Valencich, Tracy Hiner (Black Crow Studios) and Doug Schwartz (DETROITWICK) for The Caliber Foundation, Art Center College, Katrien Van Der Schueren, Clair Vanders, Nolen Niu, and Carrie Livingston.

The auction, benefiting Safe Place for Youth (SPY), will begin during WestEdge’s Opening Night Gala on October 18 and end on October 21, 2018. Guests and design enthusiasts can submit their bids at http://www.safeplaceforyouth.org/.

Join Us In Paris

Happy New Year!

Our 2018 is off to a busy start as we prepare to visit the City of Lights for a week of design happenings, including Maison & Objet, Paris Deco Off and various partner events throughout one of our all-time favorite cities.

And, we’re excited to partner with Maison & Objet to offer a “Day at M&O” exclusively for our American design friends making the trip later this month. If you’d like to join us for this VIP tour on Jan. 22, complete with complimentary access, prearranged shuttle service and welcome reception, please email Megan@WestEdgeDesignFair.com ASAP to reserve your spot (space is limited).

We’ve also aligned with several of our L.A. design friends and showrooms who’ll be in Paris hosting their own events and taking in all the Paris design-scene  happenings. Here’s a look at a few things on our agenda while there.

The pre-Paris fun kicks off this week in L.A. with tonight’s ‘Pre-Paris Party’ hosted by Kneedler Fauchere, Thomas Lavin and The Rug Company, followed by a Pacific Design Center “Paris Preview” seminar Tuesday, Jan. 9.

So give us a shout if you’ll be in Paris for Maison & Objet. We would love to see you there!

DIFFA and Thrive Tribe Foundation Team Up for a Wine Auction at WestEdge on Saturday, October 21

DIFFA and Thrive Tribe Foundation Team Up for a Wine Auction
at WestEdge on Saturday, October 21

This year, DIFFA: Design Industries Foundation Fighting AIDS and the Thrive Tribe Foundation are teaming up to support their work of helping individuals impacted by HIV/AIDS. DIFFAxThrive is an event that will feature one-of-a-kind customized Nambe wine buckets created by two-dozen artists and designers, all for sale at the show. The auction will culminate at a reception on Saturday, October 21st from 4-6 PM.

DIFFAxThrive is presented in partnership with California Homes Magazine and Nambe.

If you are a designer who wants to get involved and put your style mark on a piece for the auction, please get in touch with Dawn Roberson at droberson@diffa.org.

ABOUT NAMBE
Recognized for its award-winning designs for more than 60 years, Nambé’s commitment to timeless beauty, artistic integrity and uncompromising quality is evident in the brand’s collection of serveware, barware, home décor and gift items. Nambé collaborates with the world’s most esteemed designers to develop products that bring function and style into the home.

 

DIFFA’s Picnic By Design Aligns with WestEdge Nov. 5

Southern California is THE place for year-round outdoor living and entertaining. So what better venue to launch the West Coast edition of DIFFA’s Picnic by Design than with us at The Barker Hangar this Nov. 5.

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While the city may be different, the DIFFA concept remains the same. Leading architects, designers and industry talents will create over-the-top picnic baskets that will be displayed and available for purchase at the fair as part of an online auction. On Saturday, November 5 from 3-6 PM, Picnic By Design guests will enjoy an afternoon of food and fine wine in the WestEdge outdoor lounge, designed and furnished by Roche Bobois. The lucky winners will be announced at the closing of the auction.

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“DIFFA is excited to partner with the energetic leadership at WestEdge Design Fair to bring Picnic By Design to LA! We know there is an incredibly generous and growing design community in Southern California who is willing to join the fight against HIV/AIDS—and this is an incredible opportunity to raise funds and awareness. We look forward to the start of this partnership and are grateful for the generosity of all involved!” said Johanna Osburn DIFFA executive director.

Picnic By Design is hosted in cities throughout the country such as New York and Las Vegas and is part of DIFFA’s effort to raise awareness and critical funds toward the mission of supporting HIV/AIDS organizations across the country. For more information about DIFFA and its fundraising efforts visit www.diffa.org.

If you or your design firm would like to create a picnic basket at Picnic By Design LA and support this great cause, please download the participation packet here or get in touch with Cray Bauxmont-Flynn to sign up.

We hope to see you there!

Launch Pad at WantedDesign NYC May 13-16

We just arrived in NY yesterday and are thrilled to be back for the many design events that comprise NYC Design Week, officially called NYCXDESIGN. We will be drinking lots of coffee (and cocktails) to power through 7 days of design happenings in all different shapes and sizes (and NYC neighborhoods).

This year, for the third year in a row, we’re aligned with WantedDesign as an industry partner. WantedDesign opened their Brooklyn show last week (which runs through May 17) and opens WantedDesign NYC this Friday, May 13 at the Terminal Store (269 11th Avenue between 27th and 28th street St.). WantedDesign NYC runs for 4 days so that should give ample time to get down to Chelsea to experience all there is to see and learn (don’t miss the design conversations hosted by Metropolis Magazine).

One of our favorite sections of the fair is Launch Pad, an initiative for emerging designers and their market ready prototypes who are hoping to catch the eye of manufacturers interested in producing their design. A jury of professionals will review the 30+ projects and award the best one with the “Launch Pad Best of 2016” award. The winner will receive the opportunity to exhibit at WestEdge in November, a special feature on Design Milk, a $2500 cash prize courtesy of Design Within Reach and an in-person design meeting with DWR’s Director of Merchandising.

AND new this year, you can vote on your favorite Launch Pad exhibitor online here. Voting runs through May 16 so let us know your favorite and, of course, come check out this talented group in person. We’ll be raising a glass with the designers and celebrating the winner on Monday, May 16 at the show. Follow us on Instagram for updates.
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For complete event details, visit www.WantedDesignNYC.com
To see what else is happening in NYC on the design front this week, visit nycxdesign.com/

Culinary Highlights at WestEdge Design Fair

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Presenting MADE:MODERN

Some of the most interesting products are being made right in our backyards, even though they may have yet to be fully discovered and recognized.

Troy and I have always been big supporters of independent designers so we’re thrilled to announce the WestEdge debut of MADE:MODERN, a section featuring independent designers/makers who speak to craftsmanship and the spirit of “making it”.

This initiative, sponsored in part by DESIGN MILK will feature dozens of designers and makers who specialize in exquisitely handcrafted, limited-production, and custom work, and allow guests to engage directly with the creative minds behind these products. The mix of local, national and international makers includes J Liston Design, Matthew Fairbank Design, Pamela Sunday, Shopfloor, Current Workshop, West of Noble, Von Lintel and dozens more.

We hope you’ll join us this October to meet and engage with some of the latest makers coming onto the design scene and making names for themselves in the industry.  Their stars are rising and we guarantee you’ll want to get to know them sooner rather than later.

Click here to learn more.

MADEModern photo collage blog_opt