Pasadena Showcase House Tickets Now on Sale

Mark Your Calendars! Tickets for the 2015 Pasadena Showcase House of Design are now on sale.

The 2015 Showcase will be unveiled next week (we’ll be sharing our favorite picks and pics on our Instagram next weekend) and remain open to the public from April 19 through May 17, 2015 (except Mondays). WestEdge guests can receive $5 off tickets by using the promo code WestEdge2015.

One of the oldest, largest and most successful house and garden tours in the country, the Pasadena Showcase House of Design features the latest products and design concepts in interior design and landscape architecture.  This year’s house is a distinguished estate designed by Fernand Parmentier in 1910 that is an eclectic English Tudor combined with Craftsman elements.  The artistic innovations and philosophy of the burgeoning Arts and Crafts movement are evident in this striking structure.  It features many historical and unique architectural elements including Honduras mahogany beams and moldings, cast plaster ceilings, and distinctive Greuby tile.  The main residence is over 9,400 square feet and is complemented by a 2,600 Carriage House with an upstairs apartment.

Guests are invited to make a day of it and enjoy an onsite restaurant and shopping from 20+ boutiques at a Shopping Showcase. Complimentary parking and shuttle service is located at the Rose Bowl – Lot I at 360 North Arroyo Boulevard in Pasadena.

Participating design firms include:
Ana Maria Martinez-Stumpo
Pacific Hospitality Design
Jerome Thiebault
JTID
Jennifer Bevan Interiors
Tocco Finale Corporation
Complete Interior Design
Ederra Design Studio
Yorkshire Kitchens Inc.
Cecile Rose Rubayi Interior Designs
Dana Triano Designs
Robert Frank Design
AFK Fine Furniture for Children
Saxony Design Build
G. H. Wood Design
A. Peltier Interiors, Inc.
Interior Devine, Inc.
HAYNES LANDSCAPE DESIGN
Jon Jahr and Associates
Sacred Space Garden Design, Inc.
Lauterbach, Inc.
Yorkshire Kitchens Inc.
Outdoor Elegance, Inc.

Tickets cost between $35-$45 and can be ordered by mail, online at PasadenaShowcase.org or by calling 714-442-3872. Proceeds support outstanding music and arts programs throughout the community.

Don’t Miss West Hollywood Design District’s DIEM 2014- Tomorrow, Nov. 14

We’re gearing up for a packed day at tomorrow’s DIEM 2014. For those who don’t know, DIEM stands for “Design Intersects Everything Made” and offers a day of culturally resonating discussions, panels and keynotes, presented by the West Hollywood Design District. DIEM 2014 is curated by Mallery Roberts Morgan, Design Writer and Curator, Correspondent for AD France (Architectural Digest France), with Frances Anderton, Host of KCRW’s DnA: Design and Archiecture. We had the pleasure of collaborating with these two design luminaries on a WestEdge panel discussion last month so know attendees are in for a treat.

_MG_1656_Frances-Anderton Atmosphere

Below is the line up for tomorrow. We hope to see you there!

9:30 a.m. California: The Last Frontier Of Creative Freedom in American Design
Moderator: Mallery Roberts Morgan
Location: Design Within Reach 8612 Melrose Ave.

11:15 a.m. Rethinking Retail: Does Main Street Matter?
Moderator: Darren Gold
Location: Woven Accents 8674 Melrose Ave.

12:30 p.m. Animation Magic: Conjuring Design Fantasies
Moderator: Frances Anderton
Location: Camerich Los Angeles 461 N Robertson Blvd.

2:15 p.m. Do Designers Need To Become Brands?
Moderator: Mallery Roberts Morgan
Location: Niche 8770 Beverly Blvd.

3:30p.m. Open Forum: Social Entrepreneurship – Very Good Or Too Good To Be True?
Moderator: Frances Anderton
Location: Custom Comfort Reserve 8919 Beverly Blvd.

4:45 p.m. Designing The Red Carpet: The Changing Face Of Celebrity Style
Moderator: Bronwyn Cosgrave
Location: MASS Beverly 9000 Beverly Blvd.

For complete details and to register, visit: www.DIEMevent.com

Thought Leaders and Design Luminaries Take Center Stage

‘Content is King’ they say!  And we think we’ve got a lot of it.

Our WestEdge preview in the Los Angeles Times hit last weekend prompting the question of which day is best to attend. Of course, as an event producer, I think every day is a not-to-be-missed one.

Like last year, we’re are again thrilled that WestEdge has such great design industry insiders and partners joining us for a full 4 days of talks and lectures. While Thursday and Friday are geared more for the design trade, Saturday and Sunday programs are more consumer-friendly. And this year, we have Jenn-Air providing the backdrop for all of our programs with a high-design Jenn-Air Master Class Studio (see the sneak peek below).

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Here’s what’s on tap next week when it comes to design education and inspiration:

THURSDAY, OCTOBER 16
11:00-12:00 PM | More Money, More Profits
Presented by Kimberley Seldon, Kimberley Seldon Design Group

1:00-2:00 PM | Art & Interiors
Presented by ASID Los Angeles | Moderated by Cindi Burnett, Burnett Design Group
Featuring Marie Chambers, Louis Stern Fine Arts; Elizabeth East, L.A. Louver; Peter Mays, Los Angeles Art Association; MaryLinda Moss, Designers Fine Art Resource; and Jack Rutberg, Jack Rutberg Fine Arts

2:30-3:30 PM | Haute Design: The intersection of Fashion, Trend and Home Decor
Presented by Benjamin Moore

4:30-5:30 PM | The Consummate Kitchen
Presented by Jenn-Air | Moderated by Mayer Rus, Architectural Digest
Featuring: Steve Brown, Jenn-Air; Oliver M Furth, Oliver Furth Design and Decoration; Melinda Ritz, Melinda Ritz Interiors

FRIDAY, OCTOBER 17
10:00-11:00 AM | Salaries, Fees and Value: Data, Discussion and Direction from Industry Leaders
Presented by the Leaders of Design Council
Featuring: Keith Granet, Granet & Associates and Meg Touborg, METworks Inc.

11:30 AM-12:30 PM | Craftsmanship in the Digital Age
Presented by Dering Hall | Moderated by Steven Gambrel
Featuring: Bernard Brucha, MASHstudios; Paul Priven, Zia Priven; Wendy Schwartz, Cuffhome; and Delta Wright, Curated

1:00-2:00 PM | How to Get Published
Presented by Coastal Living | Moderated by Antonia van der Meer
Featuring: Sasha Emerson, Sasha Emerson Design

2:30-3:30 PM | Built to Last: Developing a Brand Legacy in the Design World
Moderated by Kathryn M. Ireland, Kathryn M. Ireland Textiles and Design
Featuring: Martyn Lawrence Bullard, Martyn Lawrence Bullard Design; Russ Diamond, Snyder Diamond; Christopher Farr, Christopher Farr USA; and Thomas Lavin, Thomas Lavin

4:00-5:00 PM | Rethinking Retail: Does Main Street Matter?
Presented by West Hollywood Design District in partnership with DIEM
Moderated by Frances Anderton, KCRW
Featuring: Jamie Adler, Phyllis Morris; Maria Cicione, Graye; Troy Hanson, WestEdge Design Fair; John Neamonitis, WorkOf; and Todd Nickey, Nickey Kehoe

5:30-6:30 PM | Why We Hate Work: Is How We Work Working?
Presented by IIDA Southern California
Moderated by Edie Cohen, Interior Design Magazine
Featuring: Liz Burow, HLW; Tiffany English, Ware Malcomb; Michelle Ives Ratkovich, AECOM; and Alan Young, Gensler

SATURDAY, OCTOBER 18
11:30 AM-12:30 PM | Rock Star Architecture: Creative Design for Recording Artists
Presented by FORM | Moderated by Lisa Bingham
Featuring: Joe Chiccarelli, Grammy-winning producer/mixer/engineer; Maureen Droney, Producers & Engineers Wing Sr. Executive Director, NARAS; Peter Grueneisen, FAIA, Nonzero Architecture; and Vince Wilburn Jr.

1:00-2:00 PM | The Bottom Line: How to Build a Cool Project Without Getting into Hot Water
Moderated by Susan McFadden, California Homes Magazine
Featuring: William Hefner, Studio William Hefner; Monique Lafia, Lafia/Arvin Interior Design; and Bart Mendel, Stonemark Construction Management

2:30-3:30 PM | Innovations in Kitchen & Bath Design
Presented by Angeleno Magazine | Moderated by Amanda Friedman
Featuring: Annette English, Annette English and Associates; Laurie Haefele, Haefele Design; Chris Tosdevin, Bulthaup Santa Monica; and Wendy Williams, Snaidero USA

4:00-5:00 PM | Design for Hospitality or Home
Presented by Ocean Home Magazine and Fairmont Miramar Hotel & Bungalows | Moderated by Melissa Gillespie
Featuring: Michael Berman, Michael Berman Limited and Lynda Murray, Lynda Murray Interior Design

SUNDAY, OCTOBER 19
11:30 AM-12:30 PM | The Art of Entertaining in California
Presented by California Home + Design | Moderated by Jennifer Mehditash
Featuring: David Dalton, David Dalton Inc.

1:00-2:00 PM | Using Color for Maximum Effect
Featuring: Roderick Shade, Roderick Shade Design

So no matter how big or small your design project, we’re pretty sure you’ll take away something valuable– a fresh idea, new way of looking at things, or a renewed motivation for that next design project.

All Jenn-Air Master Class Studio programs are included with the price of admission. But please show up early, as seating is first-come, first-serve. See you next week!

BlogToberfest debut- Calling all bloggers

WE BLOGTOBERFEST INVITE FINAL

Join us for our Opening Night Party to Benefit Heal the Bay

On Thursday October 16, WestEdge will celebrate its opening night with a venue-wide cocktail party to benefit Heal the Bay, one of Southern California’s leading environmental nonprofit organizations. “WestEdge Design Fair celebrates the Southern California lifestyle,” said Ruskin Hartley, president and CEO of Heal the Bay. “The event is a great fit our organization. We are excited that proceeds from the event will help underwrite our work to keep L.A. beaches clean, healthy and safe for millions of visitors.”

 We’re pleased to announce our host committee for the event. Please see the details below and click here to purchase tickets.

Tickets: $95 each or two for $175 (includes cocktails, passed hors d’ouevres, silent auction, all-access pass to WestEdge and a one-year digital subscription to Architectural Digest)

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A Fairmont Miramar Weekend of Design

It is always a treat to stay at The Fairmont Miramar Hotel & Bungalows.  It was actually the first place I ever stayed when I made my first trip  to Santa Monica years ago.

The hotel has served as a destination for Hollywood celebrities and a retreat for all guests since 1921, combining historic elegance with modern appointments, all just steps from the Santa Monica oceanfront.

It’s magical and luxurious, and the staff is top-notch (of course). We are thrilled to have them aboard again this year as our WestEdge official hotel partner. The hotel has offered preferred rates for WestEdge guests (rates available October 13 – October 20) starting at $299 (vs the regular $499). Guests must call the hotel directly and reference “WestEdge Design Fair” or can click here to book online.

September 13 is the deadline to qualify for this group rate so hurry and make your travel plans soon. We can’t think of a better spot to enjoy a visit to Santa Monica- other than WestEdge, of course.

And you can also hear from the designers behind the Fairmont’s design. Michael Berman, Lynda Murray and Ocean Home Magazine’s Melissa Gillespie will be talking “Design for Hospitality or Home” as part of a WestEdge panel discussion on Saturday, October 18 from 4-5 PM. See our program schedule for details.

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IIDA SoCal Joins WestEdge with WORK/REST Exhibition

Work-life balance! Something many of us seek and could use a bit more of (at least speaking for myself)…
Not only are workers and employers looking to make the workspace more conducive to productivity and efficiency, but they are also taking a closer look at how to foster a sense of balance, health and overall well-being at the same time.
To that point, we’re thrilled to announce that IIDA Southern California will be at WestEdge Design Fair this October with an exhibition that explores design to help balance the ways we work and live.
This all-new installation and design competition is sponsored  in part by Architonic and pairs A+D firms AECOM, Gensler, HLW, Rapt and Ware Malcomb with teams of leading manufacturers to create unique environments which balance work, rest and play. To coincide with the exhibition’s unveiling on October 16 at WestEdge, the principals of these design firms will share their insight on the topic/challenge in a panel, moderated by Interior Design Magazine
For more information and to learn how your brand can participate and be paired with one of these leading firms, please email troy@westedgedesignfair.com.

LOS ANGELES’ A+D MUSEUM’S GALA FUNDRAISER ‘CELEBRATE: GROUNDSWELL’ THIS SATURDAY, JUNE 28

This Saturday evening, the Los Angeles design community will converge upon the Architecture and Design Museum (A+D) to celebrate its 13th year of cutting edge exhibitions and progressive architecture and design programs with its annual gala and fundraiser, “CELEBRATE: GROUNDSWELL,”.

We spoke with Julie Du Brow. Principal of dubroWorks, and Tibbie Dunbar, Executive Director of the A+D, this week to get a sneak peek of what we can look forward to at this must-attend event.

This year, A+D celebrates California’s beach communities, which have for years been a mecca for—and inspiration to—artists, craftspeople, designers, and architects. Continuing the legendary runway presentations for which A+D’s annual CELEBRATE gala has now become known, the 2014 event will feature custom surfboards, boogie boards, and skateboards created by local and international architects, designers, and artists.

Designers include returning participants Karim Rashid, Richard Meier & Partners, Don Chadwick (Herman Miller’s Aeron Chair designer), Steven Ehrlich, David Hertz, Neil Denari, Minarc, Warner Bros. Studios, and Gensler, among others. In addition A+D welcomes debuts by Arquitectonica, SPF:a, Michael Maltzan, Ogassian partnering with Ann Sacks, Sorensen Architects, Rios Clementi Hale Studios, LA-Más, KMNelson Design Inc., and West of West. For a full list, please click HERE.

The festivities will also include a silent auction, DJ Raul Campos of KCRW, “Facing the Music” live art performance by Gregory Adamson (piece to be auctioned), open bar sponsored by Tito’s Vodka and Asahi Beer, and Southern California cuisine. We already have our eyes on a few of the surf boards; now we just need to learn how to surf! Hoping we can bid on some surf lessons too…

For more information on the A+D Museum gala and to purchase tickets, click here.

 

superPAC makes debut with Design Milk in October

West is Best! Well… we may need to be somewhat careful of choosing sides here given our NY roots (although LA is still riding high with Kings fever and we give them props). BUT, we do, of course, LOVE west coast design and are excited to celebrate it with a special exhibition at this year’s edition of WestEdge. Jaime Derringer, Founder of Design Milk, is curating a must-see exhibition called superPAC featuring several of the best designers from throughout the North American Pacific coast.

The selected designers represent a large range of product categories including furniture, lighting, accessories, carpets and more. Here’s a list of the names you’ll see this October:

100xbetter — Los Angeles, CA
Brendan Ravenhill
— Los Angeles, CA
Brook & Lyn
— Los Angeles, CA
Eric Trine
— Long Beach, CA
Iacoli & McAllister
— Seattle WA
Graypants
— Seattle, WA
Hinterland
— Gibsons, British Columbia, Canada
Ladies & Gentlemen Studio
— Seattle, WA
PECA
— Zapopan, Jalisco, Mexico
Phloem Studio
— Portland, OR
Rachel Denny
— Beavercreek, OR
Standard Socket
— Seattle, WA
Aguiniga Design
— Los Angeles, CA
urbancase
— Seattle, WA
Wolfum
— Los Angeles, CA
Zoe Pawlak
— Vancouver, British Columbia, Canada

Photo gallery above features: Graypants, Zoe Pawlak, urbancase, Iacoli & McAllister and Eric Trine.

Product imagery from all participating brands can be viewed on our WestEdge #superPACdesign Pinterest board
Stay tuned for more from Design Milk and #superPACdesign over the next few months. And we’ll let you be the judge of west coast design in October.

 

We’re Joining Forces with ASID to Celebrate LA Design

The LA Design Festival kicked off in full force last week; over the next several days Los Angeles will be teeming with design happenings and events to celebrate the industry and many people and places that make Los Angeles such a creative and inspiring hub within the design world.

To get in on the event action, we’re pleased to partner with the American Society of Interior Designers (and our WestEdge media partner Angeleno Magazine) to sponsor California Dreaming this Friday, June 20. This party will welcome over 500 ASID members, along with hundreds of other design industry leaders.

The REEF (the cool creative habitat for the culturally diverse, artisanal designers and creators unique to Los Angeles) will be transformed into a retro California beach party, offering a chance to step back into the Los Angeles AM-radio beach scene from the mid-sixties, with a DJ and music from that era. For details about the event, please see below. If you can join us, please RSVP to asidoffice@asidla.org. We’re sponsoring the wine bars so come stop by and see us for a glass of vino; we’ll be sure to keep your glass topped-off!

California Dreaming